When first arriving in Myanmar's economic capital, I didn't expect to see so many publicity adds, large posters and banners adorning the streets. Yangon is clearly the most modern and is different from any other city and although in the rest of the country consumerism is not yet as evident, even in small towns, people knew the names of some of a new wave of female models who are coming into the spotlight. In reality there are not that many yet, many of the same faces are being used to sell all sorts of different products. The fashion world is still at its first steps and so the overwhelming overflow of models have not yet arrived here. While walking through Yangon I came across various photo shoots happening in the middle of the street within the people. Although Myanmar is still far from Thailand's extreme level of materialism and superficiality, signs of its arrival are clear and unfortunately I fear that this is only the beginning.
A model poses in the middle of the street a busy hour in Yangon.
Excited South Korean sailors pose with Burmese model interrupting her photo shoot.
A monk relaxes while a model poses during a photo shoot taking place in Maha Bandola Garden.